MBA
Digital Marketing (Industry Integrated)
Duration
2 Years
Admission Process
HRIT HNAT Test
Affiliation
HRIT University
MBA
Digital Marketing (Industry Integrated)
Programme Overview
The MBA in Digital Marketing (Industry Integrated) is a two-year postgraduate program designed to equip students with cutting-edge skills in online marketing, branding, and digital business strategies. As the world increasingly shifts towards digital-first marketing approaches, this program integrates traditional marketing principles with modern digital tools, AI-driven analytics, and industry-specific applications to prepare professionals for leadership roles in digital transformation, e-commerce, and brand strategy.
The Curriculum Emphasizes on
- Data-driven marketing strategies and consumer behavior analysis
- Hands-on experience with industry tools like Google Analytics, HubSpot, SEMrush, Meta Ads, and YouTube Ads
- Live brand campaigns, case studies, and real-time digital projects
- E-commerce, digital advertising, and AI-powered marketing automation
